May 16, 2022
Research released late last year by multinational consulting firm McKinsey posits that the Internet of Things (“IoT”) space will grow through 2030, unlocking a potential economic value of between $5.5 trillion and $12.6 trillion, up from recorded spending of $745 billion in 2019 (https://ibn.fm/Kh1EA). Central to this economic-value potential is the contribution of the customers of IoT products, who are expected to be drawn from both the business-to-business (“B2B”) and business-to-consumer (“B2C”) segments (https://ibn.fm/Z3dyV).
“B2B applications are where the majority of IoT value can be created, with around 65% of the estimated IoT value potential by 2030. But the value of B2C applications is growing quickly, spurred by…
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