Brad Nierenberg – Talks On the Future of eSports and the Gaming Industry
Mar 21, 2017
Brad Nierenberg believes that eSports is exploding because societal change and technological advancements have combined to create a new type of consumer.
WASHINGTON, DC - March 21, 2017 /MarketersMedia/ —
Leading expert in online enterprise solutions, Brad Nierenberg shares his insights into the future of sports and the gaming markets and discusses various paths the sport industry will likely take over in coming years. The renowned business executive draws upon these analyses building from his personal observations as CEO of Washington, DC and Los Angeles based RedPeg Marketing, an award-winning experiential marketing agency. Nierenberg sees the value in eSports-related opportunities poised to capture an estimated $493 million in revenue for 2016. His two plus decades of event marketing experience coupled with his oversight of RedPeg’s specialty division in gaming, gives him a deep understanding of how big brands can leverage the future of this emerging industry. The major developments of virtual reality, game developer crowdfunding, and mainstreaming of eSports events are expected to provide excellent opportunities for businesses looking to capture an under tapped market, despite the tightly held secrets of the major players, in this dynamic, fast-moving industry.
Why is eSports exploding? Brad Nierenberg believes that societal change and technological advancements have combined to create a new type of consumer. “The iPad gave birth to an age of touch-screen natives. They are accustomed to on-demand digital engagement and play on their own terms with people around the globe. eSports events are a natural extension of this phenomenon.” Nierenberg states.
A May 31, 2016 CNN article reporting on the status of professional video gamers described seven figure incomes and stadiums filled to the brim with spectators ready to watch eSports. This market has had an explosive 29.2 percent audience growth and 42.6 percent revenue growth in 2016. The atmosphere is both unique and the same as other live sport events. ESports commentators, branded "casters," offer insights about top players. These gamers are earning fans with loyalties as strong as those of traditional sports teams. In an article published June 21, 2016 on his website, Brad Nierenberg notes that competitions in championship gaming already receive more viewership than final games in the NBA and NHL. He believes eSports viewership is quickly going to eclipse that of the NFL. ESPN already offers a wealth of information on its website that highlights eSports champions, events, and industry news, making the transition to television broadcasts that are viewable on mobile devices a logical next step.
As players are being attracted in droves to the improvements in technologies that embrace virtual reality and augmented reality, Nierenberg believes the barriers to entry will go down as equipment costs lower, continuing the drive upward for eSports participation. PC World expects the 9.6 million VR sets shipped in 2016 will rise to 64.8 million by the year 2020, realizing compound annual growth exceeding 180 percent.
The demand for new games driven by increased access to hardware will require input from skilled developers in need of cash to create ever more complicated and realistic products. To meet those needs, crowdfunding sites have grown around this movement, with the larger traditional sites seeing high participation for gamers and developers seeking funding with vast responses on sites like Kickstarter and Indiegogo. On the Fig site, many games easily raise as much as $3 million in short order, proving the intense interest and support for quality games.
Debate rages regarding equal treatment of physical sports competitions and their virtual game counterparts. If a growing fan base constitutes validation, eSports are true sports that Brad Nierenberg sees as validation of entrepreneurs looking for new business consumer engagement platforms. Nierenberg knows where the attention is riveted. An award-winning experiential marketer who is frequently featured in Adweek, Fast Company, Inc. Magazine, and The Wall Street Journal, Brad Nierenberg's deep industry intelligence provides innovative, high intensity marketing advice for high profile clients that play to win.
Brad Nierenberg - President & CEO of RedPeg Marketing: http://bradnierenbergnews.com
Brad Nierenberg - Raises Awareness with the Chance For Life 12th Annual Charity Poker Tournament: http://finance.yahoo.com/news/brad-nierenberg-raises-awareness-chance-114500589.html
Brad Nierenberg - Examines the Future of eSports and the Gaming Industry: http://sports.yahoo.com/news/brad-nierenberg-examines-future-esports-114500365.html
Contact Info:
Name: BNN
Email: [email protected]
Organization: BradNierenbergNews.com
Source URL: http://marketersmedia.com/brad-nierenberg-talks-on-the-future-of-esports-and-the-gaming-industry-2/161513
For more information, please visit http://www.BradNierenbergNews.com
Source: MarketersMedia
Release ID: 161513
Recommended
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.
More News
Recorded crime rockets past 7m incidents a year for first time, amid huge surge in fraud and robbery
Official figures showed an eight per cent jump in recorded crime in the year to June, hitting 7,084,375 incidents in England and Wales.
Jeremy Vine pushes bizarre conspiracy theory that William is to blame for fallout with brother Harry after plotting to take Duke of Sussex 'down a peg or two' out of jealousy
Jeremy Vine has posited a theory that William was to blame for the fallout with his brother Harry because the Duke of Sussex's wedding to Meghan was so popular with the public.
DWP confirms five groups of pensioners who will not get Winter Fuel Payment 2026
There are five groups of over-66s will not receive the financial help, the DWP has confirmed
Rochdale police appeal LIVE as officers hunt 'woman who may have recently given birth' after discovery
Officers were called to reports of suspected human tissue at a junction in Rochdale
Wealthy couple reveal how they survived terrifying private plane crash with barely a scratch while flying to their beach house with their two dogs
Dustin Davis, 44, and his wife, Autumn, 41, survived the near-death experience on the evening of October 7.
Harry's friend Whoopi Goldberg believes prince will 'peacefully reconcile' with William and is genuine in his desire to repair rift with his family
The actress and broadcaster said she believes the Duke of Sussex is genuine in his desire to repair the rift with his family after he spoke publicly about it in a new interview with GQ.
JD Vance's foul-mouthed meltdown over Elon Musk and tech billionaires... and the Silicon Valley rift that could haunt his 2028 run
Tesla chief Elon Musk and Nvidia CEO Jensen Huang were on stage at the America.gov launch when Vice President JD Vance and his team started to make a scene.
Huge bang erupted on United flight that began plunging out of the sky during turbulence so severe four flight attendants were injured
An eyewitness reported that one of the injured flight attendants had blood on their head and leg, while others suffered neck and back injuries that required hospitalization.
Grindr meetup went wrong after man who didn't look like his profile photo refused to leave and turned violent, cops say
Cesar Menendez de la Cruz, 37, was arrested after he catfished and attacked his Grindr date, and then refused to leave the victim's home, police said.
Ministers blocking Rosebank oil field will help Putin's Russia, Tories warn - as Labour MP says Jackdaw approval a 'drop in the ocean' by comparison
Andy Burnham's government is facing increasing pressure to approve the Rosebank development after yesterday approving drilling for gas in the Jackdaw field.
Caroline Flack’s brother did not really recover after her death, inquest told
Paul Flack was found unresponsive in the garden of his home in Norwich on Father’s Day this year
The priest who spoke for us all: Cleric goes viral after giving protesters the finger while protecting worshippers from far-left mob at his church
An Italian priest has gone viral after flipping off protesters while protecting his congregation from a far-Left mob.