Home Value Estimators Are Now More Accessible to Real Estate Brokers and Agents

Easy-to-use real estate automated value model provides lead generation opportunities and fair estimates for homeowners online

SAN DIEGO, United States - December 7, 2017 /MarketersMedia/ —

Data technology company Home Junction has been evolving its automated value model (AVM) to adapt to changes in the market over the last 20 years. Since the 1980s, the market has changed from a heavy reliance on traditional media, such as print and direct mail, to digital media. As more consumers look to the internet for real estate knowledge and information on local brokers or agents, there is a rise in competition on the web. To get the attention of potential clients, brokers are faced with the task of creating integrated marketing strategies and using media like email, social media, and paid ads to generate and nurture leads.

Home Junction announces the release of its AVM plugin, which can now be installed on a realtor’s website as a WordPress plugin or as a standalone portal on any platform. Though Home Junction’s AVM has been in commercial use for at least two decades, it is now available as a more convenient and affordable option for web use. The tool is designed with easy installation and a smooth user and host experience in mind.

To get an estimate on what their home may be worth, users can input their address into the AVM search engine on a broker’s website and instantly receive a report to their email inbox. They will also be able to manipulate different features of the home, such as the number of bedrooms and bathrooms. The resulting home valuation report will give users a price range and ranking on their home, based on data from public records such as tax polls, recent neighborhood sales activity, and MLS data.

Home value estimator tools are driving factors in lead generation strategies for the modern real estate industry. These engines can be customized to ask for the user’s contact information. Typically, home value estimators will ask for the email address of the person who will receive the report, and it can ask for the name and contact phone number associated as well. This data can give the realtor the information they need to market their services to these potential sellers. For the broker, the AVM will be able to send a daily report regarding its searches. This data can then help brokers convert those website leads into clients through a more targeted marketing strategy.

“Individual brokers and smaller real estate firms can utilize this powerful tool without needing a large investment as required by AVMs of the past,” Home Junction Senior Vice President Ed Kim said. “Providing access to these resources allows realtors to compete on a more level playing field against large, mega-firms.”

With Home Junction’s AVM plugin, more accessible data can be the keys to building up a broker’s reputation and creating an active lead generation marketing program. By reporting on potential leads, brokers can personalize their communications and have a better position when looking at their presence in the market. With a plugin that is easy to install, Home Junction is making home valuation more widely accessible for users and brokers.

About Home Junction

Home Junction is a data technology company that works with more than 200 Multiple Listing Services nationally and self-aggregates public records, school info and ratings, demographic data and boundaries. They also compile dozens of relevant real estate data layers and use a collection of boundary and expansive data to build custom websites, data widgets, home values (AVM), and enterprise applications for agents, brokers, and other operators of residential real estate websites interested in improving their real estate search, user experience, and monetization of their existing traffic. They offer direct white label licensing of their boundary and data products so clients can build their own user experiences.

Contact Info:
Name: Ed Kim
Email: ekim@hjimail.com
Organization: Home Junction Inc
Address: 4141 Jutland Drive, Suite 335, San Diego, CA 92117
Phone: (858) 777-9533

Source URL: https://marketersmedia.com/home-value-estimators-are-now-more-accessible-to-real-estate-brokers-and-agents/274950

For more information, please visit https://www.homejunction.com/

Source: MarketersMedia

Release ID: 274950

Latest News

Trump, Turnbull praise each other on immigration and taxes

Feb 24, 2018

WASHINGTON — President Donald Trump and Australian Prime Minister Malcolm Turnbull put their "mateship" on full display Friday at the White House as they took turns praising each other's approaches on immigration and taxes. Their relationship got off to a rocky start a year ago, but none of that was evident as they prepared to field questions from journalists in the East Room after an afternoon of talks, including about jobs. Trump congratulated Turnbull on "your immigration reforms and on Australia's commitment to merit-based immigration. "Are my friends from Congress listening to that? Merit based," said Trump, who has been...

US asks judge to approve seizure of Pharma Bro's assets

Feb 24, 2018

NEW YORK — "Pharma Bro" Martin Shkreli appeared in court Friday for the first time since a judge locked him up for his online antics, and the brash former pharmaceutical CEO had a new look since his bail was revoked in September: a scruffy beard that made his appearance less boyish. He also was wearing a loose-fitting jail uniform instead of street clothes as he listened to the government argue that he's on the hook for more than $7 million for his securities fraud conviction. "Under the circumstances, I think he's doing remarkably well," his attorney, Ben Brafman, told reporters...

AP FACT CHECK: Toughest ever sanctions on NKorea? Not likely

Feb 24, 2018

WASHINGTON — The heaviest, the largest, the most impactful. Those were the superlatives the Trump administration used to describe its latest sanctions against North Korea. But were the Treasury Department designations of more than 50 companies and ships accused of illicit trading with the pariah nation really the toughest action yet by the U.S. and the wider world? Probably not. Here's a look at how President Donald Trump and a top lieutenant described Friday's sanctions to punish the North for its development of nuclear weapons and ballistic missiles — and how they stack up against past economic restrictions that have...

General Mills gets pet-friendly again by buying Blue Buffalo

Feb 24, 2018

NEW YORK — The maker of Cheerios also wants to fill dog bowls: General Mills said Friday that it plans to buy high-end pet food maker Blue Buffalo for $8 billion. It's a return to the pet business for the more than 150-year-old company, which used to sell food for cats, dogs and birds back in the 1950s. And it joins other food makers in the pet business: Fruit-spread maker The J.M. Smucker Co., for example, owns Kibbles 'n Bits and Meow Mix. The deal is also a way for General Mills to further diversify its business as more people...

The Latest: Mueller files new charge against Paul Manafort

Feb 24, 2018

WASHINGTON — The Latest on the Russia investigation (all times local): 4:40 p.m. Special counsel Robert Mueller is accusing President Donald Trump's former campaign chairman of secretly paying former European politicians to lobby on behalf of Ukraine. The new allegation against Paul Manafort comes in a newly unsealed indictment made public Friday. The indictment followed a guilty plea by Manafort's longtime business associate, Rick Gates. The indictment accuses Manafort of paying the former politicians, informally known as the "Hapsburg group," to appear to be "independent" analysts when in fact they were paid lobbyists. Some of the covert lobbying took place...

About Us

Established in 2015, The Upstocker provides insights on financial reports, commentary, and investment data to traders so that you can make better investment decisions.

Contact us: sales@theupstocker.com

Subscribe Now!