All Systems Go Marketing Crushes HVAC Shoulder Season Hiring Myths In New Video

October 23, 2020 - /PressAdvantage/ - La Mesa, CA-based HVAC digital marketing firm All Systems Go Marketing recently uploaded

">a video to YouTube that explores a concept very few HVAC companies even consider during what the industry terms as the "shoulder season" - hiring new employees.

In the Heating, Ventilation and Air Conditioning business, so called "Shoulder Months" are the times of the year when outdoor temperatures are typically quite people friendly and are between 40 and 70 degrees Fahrenheit.

For many HVAC companies, particularly those that obtain new customers via old school methods such as the Yellow Pages, referrals and word of mouth, Shoulder Season is a tough time each and every year. This is typically when HVAC business revenues shrink, work is less frequent, and many midsized companies have difficulties maintaining work schedules for their employees.

"Talking to HVAC company owners during this period always makes me realize that there are both haves and have-nots in the industry," said Craig Wright, owner of All Systems Go Marketing, which has been providing digital marketing solutions since 2001. "The have-nots tend to worry a lot about where their next job is coming from and if they can keep on their best employees. It's super common."

The have-nots, says Wright, all share a single trait - no cohesive strategy to attract new customers and a real lack of consistent marketing.

"It's always funny to me that the shops that are the running overtime all summer just absolutely limp through their fall season as if this is an annual necessity," said Wright. "The fact is, there is absolutely no reason why sales should drop off come fall and spring. If you're prepared, it can actually turn out to be the most surprising profit generator of the year."

For most HVAC companies, hiring during the Shoulder Season is just simply not considered. But, as Wright notes in a recent episode of The All Systems Go Marketing HVAC Coffee Break, smart HVAC owners need to open their eyes precisely at the time when others are closing theirs.

"If you talk to almost any HVAC owner about hiring new techs and installers during Shoulder Season, you're likely to get laughed at," said Wright. "But All Systems Go Marketing clients rarely experience the ups and downs that other shops do, and consider this part of the year to be a gold mine when it comes to bringing on new skilled help."

It's a classic contrarian move that works wonders. Many shops fail to plan for Shoulder Season and as a result find that layoffs and shorter work weeks are sometimes unavoidable. Meanwhile, smart HVAC companies begin recruiting when good people are let go. It's a strategy that isn't very well known.

"Another key point here is that when you have to bring on a new hire, Shoulder Season is perfect because it's a lot slower paced than during the summer," said Wright. "The smart HVAC owner has more time to train and get to know new hires, and to monitor their progress. Plus if things don't work out with the new employee, they can move on and not find themselves with an instant work backlog."

All Systems Go Marketing also provides its clients with recruiting campaigns that have proven to be surprisingly effective. When it comes to hiring, one HVAC company's crisis truly becomes another company's opportunity.

"Strong HVAC companies understand that digital marketing is the number one killer of lumpy, inconsistent sales during the shoulder season," said Wright. "A month after we begin working for any company, they immediately see that this form of marketing is easily the best return on investment available. It has a price, but we've been told that the peace of mind it creates is priceless."

###

For more information about All Systems Go Marketing, contact the company here:

All Systems Go Marketing
Craig Wright
(619) 304-0152
salesweb@allsystemsgomarketing.com
All Systems Go Marketing
8064 Allison Avenue, #108
La Mesa, CA 91942

ReleaseID: 60039027

Latest News

Stocks rise as China confirms trade deal signing next week

Nov 27, 2020

NEW YORK — U.S stocks climbed in morning trading on Thursday as investors cheered confirmation from China that its top trade official will head to Washington next week to sign a preliminary trade deal. The “Phase 1” accord is the opening step on a possible path toward a broader agreement between the nations. President Donald Trump has said he will travel to Beijing after the initial signing to start the second stage of talks. Every major index is on track for a record as Wall Street distances itself from a bout of anxiety over the last week because of tensions...

Space Force will start small but let Trump claim a big win

Nov 27, 2020

WASHINGTON — The Trump administration is celebrating the launch of Space Force, the first new military service in more than 70 years. In signing the 2020 National Defense Authorization Act that includes Space Force, Trump on Friday can claim a victory for one of his top national security priorities just two days after being impeached by the House. It is part of a $1.4 trillion government spending package — including the Pentagon's budget — that provides a steady stream of financing for Trump's U.S.-Mexico border fence and reverses unpopular and unworkable automatic spending cuts to defense and domestic programs. Space...

House passes $1.4T government spending bill amid impeachment

Nov 27, 2020

WASHINGTON — The Democratic-controlled House voted Tuesday to pass a $1.4 trillion government spending package, handing President Donald Trump a victory on his U.S.-Mexico border fence while giving Democrats spending increases across a swath of domestic programs. The hard-fought legislation also funds a record Pentagon budget and is serving as a must-pass legislative locomotive to tow an unusually large haul of unrelated provisions into law, including an expensive repeal of Obama-era taxes on high-cost health plans, help for retired coal miners, and an increase from 18 to 21 in the nationwide legal age to buy tobacco products. The two-bill package,...

Stocks rise on Wall Street as rally stretches to fourth day

Nov 27, 2020

NEW YORK — U.S. stocks rallied Monday, rising with European and several Asian markets following surprisingly strong reports on China's economy. Growth in factory activity and retail sales in the world's second-largest economy both beat analysts’ expectations for last month. That layered on top of optimism from last week’s long-awaited “Phase 1” trade deal between China and the United States, which removed some of the uncertainty that’s hung over businesses and investors. The interim trade deal is one of a “trifecta of positive catalysts” that swept through the market last week and could help support it through the end of...

Wisconsin Senate to vote on firing agriculture secretary

Nov 27, 2020

MADISON, Wis. — Wisconsin's Republican-controlled Senate prepared Tuesday to fire the state agriculture secretary appointed by Democratic Gov. Tony Evers, the latest in a series of skirmishes between the governor and the GOP that comes as Wisconsin is losing dairy farmers at a record pace. Republicans and Evers have been fighting since before Evers even took office. Republicans convened a lame-duck session to pass laws weakening Evers' power in December. This summer, Evers used his expansive veto to reshape the GOP-passed state budget, resulting in attempts in court and through a constitutional amendment to weaken his veto authority. And on...

Search
Financial Markets

About Us

Established in 2015, The Upstocker provides insights on financial reports, commentary, and investment data to traders so that you can make better investment decisions.

Contact us: sales[at]theupstocker.com

Subscribe Now!